Audrey Cannata

Content and Community Specialist
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Recent Posts

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Empowering SMBs: The Crucial Contribution of Local Financial Institutions

Small and medium-sized businesses (SMBs) play a crucial role in the development of communities. In...

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Empowering Heroes: A Banking Haven for the Military Community

James Robert Lay illustrates the quintessential hero's journey, where every hero requires a guide....

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Building Trust and Providing Guidance: How Financial Brands Can Light the Way in Challenging Times

"I'm a big believer in purpose driven organizations who are really clear on what it is they're...

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Creating an Exceptional Customer Experience in the Digital World

In the Age of AI, where competition is fierce and customer expectations are higher than ever,...

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The Power of Culture: Influencing Consumer Behavior and Building Meaningful Connections

Culture: It’s a term that's tossed around in boardrooms, casual conversations, and now, even in...

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Decoding Large Language Models and the Emergence of Chat GPT

Connor Heaton, VP of Intelligent Automation and AI at Strategic Resource Management, has a wealth...

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Navigating the Pitfalls of Persona Creation to Enhance Digital Empathy

Digital empathy is a practical tool to foster a deeper, emotional connection with account holders...

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Decoding Data: Harnessing the Power of Your Financial Brand's Online Presence

Data, a term that holds various interpretations across different individuals within a financial...

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Transforming Risk & Compliance in the Age of AI

Human connection is at the heart of growth, be it for individuals, teams, or organizations. In a...

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Unlocking the Digital Growth Engine: A Lesson from Netflix and Kodak

In a recent episode of the podcast, "Banking on Digital Growth", James Robert Lay shared insight...

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Harnessing the Power of Marketing Technologies: Navigating the Exponential Rise of Marketing Technologies

The number of marketing technologies has shot up from a mere 150 in 2011 to an astounding 11,000...