Audrey Cannata

Content and Community Specialist
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Recent Posts

Long-Term Data Strategy: Are You Standing Still?

“I want credit unions and financial brands to think about the cost of inaction,” she argued. “The...

Transforming the Digital Landscape: Insights and Opportunities for Financial Institutions

“A banking executive is going to have maybe a very different experience personally than the 73 year...

Breaking Bad Habits for a Brighter Financial Future

“Define your habits. What is a good habit you want to repeat? What is a bad habit you want to...

The Importance of Communication in Innovation: Connecting IQ and EQ

“Entertain the possibility that you might not be doing something that well. It just makes you more...

Moving Past the Commodity of Price at Your Financial Brand

“We all are emotional beings and we all have brands that we love. That builds long-term revenue...

Q&A: Open Strategy at Financial Brands

"Open strategy invites minds from outside leadership to be part of the strategic planning process,...

Self-Correction: The Secret to Customer-Driven Leadership

“If you are doing customer-driven leadership the right way, it can’t fail because it’s...

The Behavioral Science Behind Financial Brand Marketing

“All of us rely on decision-making shortcuts. They are ways for us to conserve mental energy...

Part 2: Are You Thinking Like a Brand, Not a Bank?

“Mission as a product allows you to cast a really important and effective net exactly where you...

Are You Thinking Like a Brand, Not a Bank?

“Brand speaks the language of returns every single time. There's really not a way you can look at...

How Financial Brands Can Bridge the Emotional Gap in Customer Loyalty

“Too many banks still look at their customers as account holders rather than people who have...