Audrey Cannata

Content and Community Specialist
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Recent Posts


Why Some Financial Brands are Bursting With Creativity (and Others Aren’t!)

"Rethinking the way you do things is about identifying problems and coming up with solutions, and...


Meet the Empathy Engineers of Financial Wellness

"I don't think the bots are coming to take the jobs. I think the bots are coming to make us...


Watch Out for the Small Giants of the Financial World

"We’re in challenging times but also the biggest opportunity of our lifetime.” -Patti Mara



It's Time for Financial Brands to Stop Living in the Past

“There’s definition more of an upside potential than a downside drawback to getting comfortable...


Building Better Teams at Financial Brands

"Just because we’re changing our tactic does not mean we got it wrong. We’re being responsive.”...


How to Humanize a Financial Brand and Show You Care

"When we make it really difficult to get ahold of somebody, what the brand is telling me as a...


Build Trust Through Community, Not Technology

“Your trust in a product, service, or innovation will succeed or fail based on your relationship to...


Creating a More Human-Focused Financial Brand in a Digital Age

“The more we invest in the employee experience, it translates over to better member experience,...


Innovation and an Open Mind Is the Key to Success For Financial Brands

“If you're not innovating, you're doing the opposite of innovating, which means you have just a...


Why Financial Institutions Should Take a Risk on Fintechs

The moment you say you’re a fast follower, what you’re really saying is you plan to be behind.”...


The Future of Banking and Collaboration to Improve the Customer Experience

You have to think like a banker: What is going to be this thing that I can offer that doesn’t...