Audrey Cannata

Content and Community Specialist
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Recent Posts

Finding the Disconnect With Young Account Holders

“What do we need to do as a financial institution? Banking? Yes, check. Loans? Check. Investments?...

Winning Through Risk-Taking: Leadership and Coaching

“What a really good coach does is create a space for the player - the leader - to understand all...

From On Hold to On Screen: Multichannel Messaging in the Financial World

“Most banks have an interaction pie that looks like 80% phone calls and 20% live chat.” -Dan...

Will Your Credit Union Survive a Mass Extinction Event?

“Credit unions are giving up brand equity by not telling stories in a manner that creates emotional...

Financial Brand Site Analytics: Set It and DON'T Forget It!

“It is taking advantage of the digital medium, but then the next step is actively paying attention...

The Power of a Purpose-Driven Mindset for Banking Transformation

“I think purpose is, by nature, transformational. I think a clear purpose can help people at all...

Compliance Question: Is Your Fine Print Ruining the Customer Experience?

“What is the reason for customers having friction with the online account opening process? It’s not...

Why Video is Vital to Building Customer Connections

“Video is just the most human experience you can deliver when you're forced to operate digitally...

Banking as a Service and the Paradox of Choice

“Some of our biggest success stories have been when our clients have a great vision and then we can...

How Brand Ambassadors Spark Digital Transformation at Financial Brands

“We get so caught up in automation and technology that we forget that there are people driving the...

The Emotional Impact of Transformation at Financial Brands

"We did regular pulse checks to see where our staff and our members were on the change. Were they...