Audrey Cannata

Content and Community Specialist
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Recent Posts

The Importance of Communication in Innovation: Connecting IQ and EQ

“Entertain the possibility that you might not be doing something that well. It just makes you more...

Moving Past the Commodity of Price at Your Financial Brand

“We all are emotional beings and we all have brands that we love. That builds long-term revenue...

Q&A: Open Strategy at Financial Brands

"Open strategy invites minds from outside leadership to be part of the strategic planning process,...

Self-Correction: The Secret to Customer-Driven Leadership

“If you are doing customer-driven leadership the right way, it can’t fail because it’s...

The Behavioral Science Behind Financial Brand Marketing

“All of us rely on decision-making shortcuts. They are ways for us to conserve mental energy...

Part 2: Are You Thinking Like a Brand, Not a Bank?

“Mission as a product allows you to cast a really important and effective net exactly where you...

Are You Thinking Like a Brand, Not a Bank?

“Brand speaks the language of returns every single time. There's really not a way you can look at...

How Financial Brands Can Bridge the Emotional Gap in Customer Loyalty

“Too many banks still look at their customers as account holders rather than people who have...

The One-Number Budget: Ending the Silent Epidemic of Financial Stress

“The discussion has to start with a lifetime perspective. What are they really working toward? What...

Opening Your Mind to Open Data, Open Banking, and Open Finance

“Data is a proxy for money. You don't have a pile of money to bank anymore. All you have is ones...

How Listening and Learning Lead to Financial Transformation

“Financial literacy helps break down all barriers. It’s one of the foundation stones to give people...