Audrey Cannata

Content and Community Specialist
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Recent Posts

Article

Collaboration of Digital and Traditional: The Human Element in Technology

"As long you are saying, top-down, ‘I would like to deliver a digital bank. I would you like to cut...

The Future of Deposit Growth: A Strategic Approach for Banks, Credit Unions, and Fintechs

"The fragmentation of deposits has been going on for so long. And it really came to a head with...

Article

Why Financial Brands Should Consider the MailBox as the New Inbox

In a world where digital marketing dominates, it can be easy to forget the power of traditional...

Article

Why Your Audience Demands Influencer Marketing: Brands Sell, People Tell

"A consumer is going to need to touch a brand at least 10 to 15 times before they make a decision....

Banking on Humanity Through Digital Communities

“Whether you’re a brand or entrepreneur, a community allows your members to get smarter faster and...

Long-Term Data Strategy: Are You Standing Still?

“I want credit unions and financial brands to think about the cost of inaction,” she argued. “The...

Transforming the Digital Landscape: Insights and Opportunities for Financial Institutions

“A banking executive is going to have maybe a very different experience personally than the 73 year...

Breaking Bad Habits for a Brighter Financial Future

“Define your habits. What is a good habit you want to repeat? What is a bad habit you want to...

The Importance of Communication in Innovation: Connecting IQ and EQ

“Entertain the possibility that you might not be doing something that well. It just makes you more...

Moving Past the Commodity of Price at Your Financial Brand

“We all are emotional beings and we all have brands that we love. That builds long-term revenue...

Q&A: Open Strategy at Financial Brands

"Open strategy invites minds from outside leadership to be part of the strategic planning process,...