Audrey Cannata

Content and Community Specialist
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Recent Posts

The Internet Cookie Is Crumbling. What’s Next?

"In a cookie-less world, email and mobile numbers have the potential to become the new universally...

Purpose

Niche Banking: The Cure for Financial Stress?

"Through a focus on a niche market, you have the ability to go deep when the vast majority of other...

Process

Financial Brands: What's Your Marketing Problem?

"What are we doing? How are we doing it? We call it educate, engage, convert. If we can get you the...

Purpose

Is the 1% Barrier Limiting 100% Digital Transformation?

"Digital isn’t a channel. It’s not an app. It’s not a website. Digital is an operating model.”...

Pathways

Falling Flat: Why Financial Brands Are Letting Customers Down

"Customer experience is the difference between what customers think will happen and what actually...

Strategy

Bad Habits: The Best Way to Ruin Your Strategic Planning

"If you don’t talk about what you mean by change, then you’re never going to get a shared...

Strategy

The Power of Personal Branding in the Financial World

"What people have learned to value is that the individual person is more important than the overall...

Promotion

Social Media for Financial Brands, It's All About Engagement

"Social media now is about engagement. If there is no engagement, then you have no social media...

platforms

Financial Brand Lessons From the Real-Life Rookie

"Life is not all easy and it’s not all hard. It’s what we make of it.” -Jim Morris

Adversity is a...

platforms

Does Your Financial Brand Have the Drive for Dramatic Digital Transformation?

"Most businesses today need a dramatic digital transformation in order to continue to be...

platforms

Keeping 'People, People, People' in Financial Brand Innovation

"There are certain elements that make up a modern, forward-thinking bank culture, and it starts...