Audrey Cannata

Content and Community Specialist
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Recent Posts

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Charting Transformation: Navigating Change in the Age of AI

"I'm not saying come in like hammer style and start hammering into 'em because ‘you're the boss’....

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Building Trust in a Digital World: Transforming Financial Relationships

In a digital world where face-to-face interactions are becoming less common, how can financial...

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Simplifying the Complexity of Money: A Path to a Better Future

Financial stress is a prevalent issue for the majority of Americans. Studies consistently show that...

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Transforming Financial Branding: Strategies for Digital Differentiation

"How can my bank differentiate itself through our marketing and advertising in a market where the...

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Strategic Role of Video Communication in the Age of AI

“The further we go into what are these tools? What can they do for us? What can we do with them? As...

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An Attitude of Helping: Paying it Forward in Personal Branding

"Especially in banking, it's still such a conservative industry, and people are very afraid of...

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Collaboration of Digital and Traditional: The Human Element in Technology

"As long you are saying, top-down, ‘I would like to deliver a digital bank. I would you like to cut...

The Future of Deposit Growth: A Strategic Approach for Banks, Credit Unions, and Fintechs

"The fragmentation of deposits has been going on for so long. And it really came to a head with...

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Why Financial Brands Should Consider the MailBox as the New Inbox

In a world where digital marketing dominates, it can be easy to forget the power of traditional...

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Why Your Audience Demands Influencer Marketing: Brands Sell, People Tell

"A consumer is going to need to touch a brand at least 10 to 15 times before they make a decision....

Banking on Humanity Through Digital Communities

“Whether you’re a brand or entrepreneur, a community allows your members to get smarter faster and...