Digital Marketing Strategy: The Efficacy of Focus Groups

How effective are focus groups when making changes like developing a new website or optimizing...


In The Financial Industry, One Little Word Can Make All the Difference

I recently shared this thought on LinkedIn, and it’s stuck with me ever since: 

 "Remember the...


Competing with the Big Banks and Winning: How Content Marketing Gives You the Competitive Advantage

Sixty-three percent of businesses do not have a documented content strategy.

While at first...


Your Purpose: Building a Human-Centered, Unstoppable Future

Are you building your financial brand purpose?

There’s a major difference between banking on...


The Power of Transition: How Financial Institutions Can Embrace Change and Opportunity

Digital Growth Institute founder and CEO James Robert Lay recently sat down with Yury Nabokov,...


How to Maximize Your Financial Brand's Growth Potential

Michael Jordan. MJ. Air Jordan.  

Six-time NBA Champion and Finals MVP. 

Arguably the greatest...


Marketing in the Age of AI

In a recent episode of the Banking on Digital Growth podcast, James Robert shared insights...


Demystifying Data to Fuel Bank Growth

For the 25th episode of the "Banking on Digital Growth" podcast, James Robert answered a...


How Financial Brands Can Navigate Turbulent Times With Human-Centered Design

After experiencing all of the financial upheaval of 2020's coronavirus pandemic, finance brands...


4 Things You Should Know About Growth in the Financial Industry Post-COVID

In a post-COVID world, things are changing. Financial institutions are undergoing digital...


Will the Cookiepocalypse Kill Digital Advertising for Financial Institutions?

Digital ads today are getting in the way and popular opinion is slowly voting them off the...