Purpose

Get Ready for a Marathon, Not a Sprint, Toward Digital Transformation

On the marketing front, I tell people it’s a tough pill to swallow, but it takes three to five...

Purpose

Your Customers Are Human, So Serve Their Emotional Needs

When you fulfill your promises, that builds trust, which builds affinity. People are more likely...

Pathways

Building Your Brand From the Boring Middle

If you don't take care of the stuff you're doing to build a great product and you don't figure out...

Strategy

Loving Your People: Your New, Surefire Business Strategy

“... It's about the humans that are at the workplace, they're at the center of your business. And...

platforms

Unlocking Digital Transformation Through Business Alignment

“As financial institutions, it really is our responsibility just to be excellent providers, sound...

Promotion

Boosting Your Customers’ Financial Wellness

“You have to be out there taking care of your customers. That's how they're going to continue to...

Purpose

Digital Transformation and Target Fixation: Looking Where You’re Going

“If I was trying to design a car that served the needs of 300 million people, I'd end up with a...

Strategy

Investing in Your Personal Brand

“If you want it to be professional, if you want it to sound good, if you want it to be something...

Process

Why Extraordinary Digital Transformation Requires Extraordinary Teamwork for Financial Brands

“What's always lagged is the human teamwork around exponential technology. And I said, ‘You know...

Purpose

Gratitude: The Most Important Element for Success for Banks and Credit Unions

“You and I both know that if we scripted this, the audience would smell a rat. People don't like...

Purpose

Looking Outside the Financial Industry

Those within the banking industry are instructed and even rewarded for working with laser-like...