Building Trust in a Digital World: Transforming Financial Relationships
by Audrey Cannata on June 28, 2023
In a digital world where face-to-face interactions are becoming less common, how can financial brands establish trust with their customers? Trust is the foundation of successful relationships, and in the financial services industry, it is crucial for building credibility and loyalty. …
Simplifying the Complexity of Money: A Path to a Better Future
by Audrey Cannata on June 28, 2023
Financial stress is a prevalent issue for the majority of Americans. Studies consistently show that around 60-85% of people feel some level of financial stress, which takes a toll on their overall well-being. This presents an opportunity for financial professionals to simplify the com …
Transforming Financial Branding: Strategies for Digital Differentiation
by Audrey Cannata on June 14, 2023
"How can my bank differentiate itself through our marketing and advertising in a market where the rates are changing and the competition seems to be getting tougher?" James Robert Lay, host of the Banking on Digital Growth Podcast, delves into a pertinent question posed by listener, J …
Digital Dialogues: The Power of Podcasts in Financial Guidance
by James Robert Lay on June 7, 2023
Kicking off a podcast can feel daunting, but the returns can be exponential, especially for lenders and advisors with a heart for helping people. To celebrate the 300th episode of Banking on Digital Growth, I open up about my own podcasting journey and its impact on educating, connect …
Strategic Role of Video Communication in the Age of AI
by Audrey Cannata on June 7, 2023
“The further we go into what are these tools? What can they do for us? What can we do with them? As we define this this type of technology and start to explore and interact with it, we're also at the same time simultaneously defining what it means to be human prompted. AI is useless w …
An Attitude of Helping: Paying it Forward in Personal Branding
by Audrey Cannata on May 12, 2023
"Especially in banking, it's still such a conservative industry, and people are very afraid of their employees going out there and building a personal brand and having a bad reflection on them." - Pattie Ehsaei Personal branding is a subject that gives many people pause despite its in …
The Gen Z Financial Revolution: Adapting to the New Era of Banking and Social Media Influence
by James Robert Lay on May 12, 2023
Generation Z (Gen Z) has been shaking up the financial industry with its unique banking habits and reliance on social media for financial advice. As the first generation to grow up with technology at their fingertips, Gen Z has been utilizing platforms like TikTok, Instagram, and Twit …
Collaboration of Digital and Traditional: The Human Element in Technology
by Audrey Cannata on May 12, 2023
"As long you are saying, top-down, ‘I would like to deliver a digital bank. I would you like to cut the cost to serve. We should drop off 20% of branches,’ and the people are not following you. Guys, you are just putting money in technology because nobody's enabling from the ground to …
Why Financial Brands Should Consider the MailBox as the New Inbox
by Audrey Cannata on May 5, 2023
In a world where digital marketing dominates, it can be easy to forget the power of traditional marketing methods. But according to marketing expert Dave Fink, sometimes the old ways are the best ways. Dave is the CEO and Co-founder of Postie, a mission-driven company aimed at reinven …
Why Your Audience Demands Influencer Marketing: Brands Sell, People Tell
by Audrey Cannata on May 4, 2023
"A consumer is going to need to touch a brand at least 10 to 15 times before they make a decision. The more that you're mentioned in these different places, the more likely you're going to start to build some credibility around your institution and what you have to offer." - Alana Lev …