The Power of Social Content to Convey Thought Leadership
by Audrey Cannata on November 12, 2021
“If you're only thinking about social media as an avenue to promote products, and to say, ‘Hey, sign up today to get an introductory rate on your next checking account,’ then you're no different than anyone else.” -Doug Wilber
Get Ready for a Marathon, Not a Sprint, Toward Digital Transformation
by Audrey Cannata on November 1, 2021
“On the marketing front, I tell people it’s a tough pill to swallow, but it takes three to five years to truly transform that area of your bank. And so I want you to think about that … Think also about the average tenure of a marketing director.” -Hunter Young
Your Customers Are Human, So Serve Their Emotional Needs
by Audrey Cannata on October 27, 2021
“When you fulfill your promises, that builds trust, which builds affinity. People are more likely to stick with you and as you do that and continue to provide that, you create a more emotional connection.” -Eric Berg
Digital Transformation and Target Fixation: Looking Where You’re Going
by Audrey Cannata on September 24, 2021
“If I was trying to design a car that served the needs of 300 million people, I'd end up with a pretty lackluster, uninteresting car. Because I'd have to address everybody's needs. But if I focused on people who want to go off-roading, I can start making more focused products, I can s …
Gratitude: The Most Important Element for Success for Banks and Credit Unions
by Audrey Cannata on September 21, 2021
“You and I both know that if we scripted this, the audience would smell a rat. People don't like that kind of stuff anymore. And maybe they never did.” -Sam Kilmer
Looking Outside the Financial Industry
by Audrey Cannata on August 19, 2021
Those within the banking industry are instructed and even rewarded for working with laser-like focus. But this can feel like wearing blinders; like there’s no real outlook for what’s going on in the surrounding world.
The 5 Pillars of Digital Growth and Transformation
by Audrey Cannata on August 16, 2021
“It's more important than ever as a financial institution, as a traditional institution or a non-traditional institution, to have purpose around how you treat your customers because we all know it takes a certain amount of energy to get a client. It takes even less energy to keep a cl …
Bringing the Love and Respect Back to Banking
by Audrey Cannata on July 16, 2021
Is there still room for compassion and empathy in the financial world? Kerry-Ann Betton Stimpson, Chief Marketing Officer of the JMMB Group in Jamaica and host of the Internal Marketing Podcast, believes that marketing cannot be successful without first having a strong employee engage …
Digital Growth: It’s About Serving People and Working with Purpose
by Audrey Cannata on April 27, 2021
“Digital growth is not a journey that you travel alone. It's one that you travel with a team.” -Jonathan Clay Jonathan Clay, the digital marketing specialist at Louisiana Federal Credit Union, has consistently elevated his digital marketing capabilities and his knowledge year after ye …
Competing with the Big Banks: Content Marketing
by Audrey Cannata on April 26, 2021
Marketing budgets are getting cut left and right in 2021, thanks to financial constraints associated with the COVID-19 pandemic. It’s no secret that the COVID pandemic has impacted everybody’s budgets. But the businesses that are really feeling that pinch are the smaller community fin …