In The Financial Industry, One Little Word Can Make All the Difference

I recently shared this thought on LinkedIn, and it’s stuck with me ever since: 

"Remember that the...


Your Purpose: Building a Human-Centered, Unstoppable Future

Are you building your financial brand purpose?

There’s a major difference between banking on...


How to Position Your Financial Brand Beyond Commoditization

When thinking about change and getting others on board with the change, one of the best ways to...


The Commoditization Trap and How Your Financial Institution Can Escape It

Financial brands are leading people through this post-COVID world.

They are the shining light for...


Financial Institutions: Facing the Digital Future With Courage and Confidence

Brett King, founder of the neobank Moven, joined James Robert Lay on the Banking on Digital Growth...


How Financial Brands can Build Relationships with Local Businesses in a Digital World

“We have less than a week to catch up with money we lost during the pandemic. We applied for help...


Bridging the Bank-Consumer Trust Gap and Generating Profits with Purpose and Empathy

Spend five minutes studying the financial industry and you’ll spot it right away: there is a lack...


Stand Out During and After COVID-19 with Purpose-Driven Banking

“We’re all in this together.”

Throughout the COVID-19 crisis, we’ve heard this statement from...