A Strategy for Standing Out in the Crowded World of Fintech
by James Robert Lay on June 24, 2022
"It isn't really a strategy if everyone else would choose to do it, right? That just means it's common sense.” -Jason Henrichs
Financial Brands, Are You Banking On Your Communities?
by James Robert Lay on June 24, 2022
"A thriving community is the seedbed for a thriving financial institution.” -Jeff Marsico
Unimpressive Customer Service vs. The Ultimate Customer Experience
by James Robert Lay on June 14, 2022
"In the digital space, I like to operate under the umbrella of the persistent pursuit of the ultimate customer experience.” -Todd Treadway
The Professional Side of Personal Branding
by James Robert Lay on June 14, 2022
"Personal branding is about building and creating content, and telling your story in a way that’s meaningful.” -Kyle Lacy
Driving Digital Sales in Financial Services in 2021: What’s Changed
by James Robert Lay on July 13, 2021
The last sixteen months have introduced so much change and upheaval that only now have those of us in the financial realm had the time to stop, take stock, and see how things are different.
Digital Growth is Not a Marketing Strategy
by James Robert Lay on June 25, 2021
There’s so much talk about digital growth these days, especially in the financial sector and banks and credit unions in particular. But what exactly is digital growth? How do consumer journeys play a role in digital growth, and how can banks maximize their growth and build trust throu …
Channeling Your Digital Growth Strategy in 2021
by James Robert Lay on June 24, 2021
For many banks, credit unions, and other financial institutions, 2020 just felt like we were trying to survive — just trying to get through the year. Because of the COVID-19 pandemic, it was hard for organizations in virtually any industry to make progress towards the plans and goals …
Essential Digital Marketing Trends for Banks and Credit Unions in 2021
by James Robert Lay on June 21, 2021
Let's go back in time to 2020. Who would've ever thought that we would've lived through and experienced what we did in one year’s time? What a century 2020 was for us all.
The Impact of COVID-19 on Digital Transformation
by James Robert Lay on May 19, 2021
“What have been the biggest effects COVID has had on digital transformation?” Brett King, guest editor of the 35th edition of The Fintech Times, posed this question to me, wanting me to share some insights with the world’s FinTech newspaper.
Powering Your Brand: Building and Implementing Your Purpose Internally
by James Robert Lay on March 22, 2021
Much can be said about the impact of building a financial brand with purpose. It reminds us that the focus should be on our clients and that, as an organization, we want to move our financial brands beyond the commoditization trap to build a human-centered operation with heart. That’s …