Digital-Disruption: What Your Financial Brand Can Learn from the Entertainment Industry
by James Robert Lay on December 4, 2020
Close your eyes for a moment. I want to take you back to the year 2007. What was life like for you back then? In the digital world: YouTube was just a little over two years old, Facebook had just opened up to the public after being a platform that was exclusively limited to college st …
Three Future Growth Pitfalls Holding Back Your Financial Brand
by James Robert Lay on October 23, 2020
“I feel alone. I can’t get my team to understand the value of digital growth. There are people holding onto the past because it’s just the way things have always been done.” This might be you. This might be your team. Or this might be your entire financial brand.
Missing This Important Update to Google’s Digital Advertisement Policy Could Cost Your Bank or Credit Union
by James Robert Lay on October 14, 2020
Effective: October 19, 2020
Confront Digital Denial With Confidence at Your Financial Brand
by James Robert Lay on October 9, 2020
Digital Denial. It might be the single biggest mistake your financial brand can make. In fact, it may even be deadly. The idea of digital denial is actually closely tied to the three future growth pitfalls that I unpacked in a previous Banking on Digital Growth episode.
Four Ways to Kickstart Digital Growth at Your Financial Brand
by James Robert Lay on September 21, 2020
If you were to gather your entire organization into your boardroom at the same time (or in this case, the same Zoom room), and give them 30 seconds to jot down what they believe a digital growth is….how do you think the responses would line up?
Banking on Digital Growth: A Strategic Marketing Manifesto for Banks and Credit Unions
by James Robert Lay on September 3, 2020
In May 2019, when I started writing Banking on Digital Growth, my primary goal was to educate and empower financial brand marketing, sales, and leadership teams. I wrote this book to help you. To teach you. To guide you. To transform you. To inspire you. To help you.
5-Step Post-COVID Digital Communication Strategy for Banks and Credit Unions
by James Robert Lay on September 1, 2020
There are a lot of things about the future that are uncertain. The days of promoting and pushing commoditized products are dead. But, at the Digital Growth Institute, there are things that we are certain about. And there is only one way to succeed in sales and marketing in today’s new …
Humanizing Digital Growth in the Financial Industry
by James Robert Lay on August 28, 2020
What's your plan? Or better yet, do you have a plan? What's your plan to move forward with courage and confidence to generate 10X more loans and deposits really now in this post-COVID-19 world? 10X. That’s right, 10X. 10X more loans and deposits. Is that even possible? Is it just hype …
The Consumer Journey Must be at the Heart of Financial Brand’s Digital Growth Strategy
by James Robert Lay on August 24, 2020
I want to unlock one of the biggest secrets I share in Banking on Digital Growth. Fair warning: this secret might offend some of you as it has other financial brand marketing sales and leadership teams over the years. First, let’s review the basics of storytelling.
Transforming Financial Brand Communication Strategies in a Socially-Distant Age With Video
by James Robert Lay on August 21, 2020
Communication, both internally and externally, is core to how your financial brand is perceived by others. But how do you communicate with courage and confidence in a socially-distant world? That's the key here because courage, just like this virus, is contagious.