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James Robert Lay

Posts by James Robert Lay

5 Ways Your Consumer Personas Are Failing Your Financial Brand

Do you remember learning to type? Initially, you might have used just two fingers. Then, you switched to using all ten fingers. At first, you probably typed more slowly and made more mistakes than you did with just two fingers. Maybe you even had a moment where you wanted to quit and …

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Tell Stories that Sell with this 7-Step StorySelling Method for Financial Brands

When was the last time you saw a customer’s eyes light up over interest rates or amortization? I’m going to guess never. One of the challenges for financial brands is that consumers find our products and services incredibly boring. It makes our job as marketers very difficult, but sto …

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Bridging the Bank-Consumer Trust Gap and Generating Profits with Purpose and Empathy

Spend five minutes studying the financial industry and you’ll spot it right away: there is a lack of trust between consumers and financial brands. Dig a little deeper and you’ll find out why. You see, financial brand leaders are driven by the Three Ps: products, process, and profits. …

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Stand Out During and After COVID-19 with Purpose-Driven Banking

“We’re all in this together.” Throughout the COVID-19 crisis, we’ve heard this statement from government officials, friends, and companies. This call for solidarity highlights an important shift that has been taking place in consumer behavior and capitalism: profit is no longer king; …

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How Banks and Credit Unions can use Zoom Video to Communicate With Confidence During Times of Chaos, Confusion, and Crisis

As your financial brand marketing, sales, and leadership teams work to keep communication lines open with internal and external audiences, one very quick and practical recommendation I've been making to banks and credit unions is deploying remote or virtual meetings with teams and acc …

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Stop Doing Digital Marketing to Maximize Your Digital Growth Potential in 2020

As digital continues to change the marketing and sales landscape at an exponential pace, particularly in regards to consumer behavior and competitive threats, there is an exponential increase in complexity associated with the rise of technology that has many of us working as if we are …

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Wrapping up 2019: The End of a Decade for Bank Digital Marketing

As we come to the end of not only another year, but another decade, I am humbled to see the Digital Growth community grow from a couple of hundred financial brand marketing and sales leaders to now over 6,000 people from around the world. You are the reason we continue our mission to …

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2019 Digital Growth Mid-year Strategic Review

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The Banking on Branches Report: Why Consumers Will Make Like a Tree and Leave Digital Forever

All April Fools' Day jokes aside, I hope you and your financial brand are off to a great start for 2019 as we begin Q2 and well on your way to maximizing your digital growth potential.

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Don’t Risk Losing Your Bank’s or Credit Union’s Google Analytics Data

Your ability to use Google Analytics as you know it today is going away on May 25th unless you take action before then as Google recently launched new data retention controls.

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