The New Marketing C-Suite Title for Banks and Credit Unions
by James Robert Lay on January 16, 2018
Our recent digital marketing planning engagements with banks and credit unions revealed a troubling trend. CEOs don’t trust financial marketers.
Get Ahead in 2018 With the Top 5 Bank and Credit Union Digital Marketing Articles of 2017
by James Robert Lay on January 2, 2018
Over the last 12 months, bank and credit union marketing leaders read or downloaded more than 40,000 resources on our website.
How Digital Marketing Training Empowers Bank and Credit Union Marketing Teams
by James Robert Lay on December 8, 2017
A couple of weeks ago I was in Washington, DC speaking to hundreds of financial institutions from around the country about how they can plan to generate digital leads for loans and new accounts.
Hurricane Harvey Update: The Many Faces and Stories of Help and Hope
by James Robert Lay on October 24, 2017
It's been two months since Hurricane Harvey dumped more than 33 trillion gallons of water on Houston. This was the most rainfall in the history of the United States from any storm and enough water to fill the Great Salt Lake twice.
Help us Help Houston Families Recover From Hurricane Harvey
by James Robert Lay on August 28, 2017
Normally, when I write an article, I am sharing one of the latest digital marketing resources we’ve recently published to help you maximize your bank's or credit union's digital growth potential. But today, however, I'm asking for your help. I grew up in Houston.
CU Grow is now Digital Growth Institute
by James Robert Lay on May 17, 2017
Digital has changed the way people buy financial services. And that means your bank or credit union must also change your marketing.
Digital Marketing Strategy v. Tactics for Banks and Credit Unions
by James Robert Lay on February 27, 2017
Conference season is just getting started. And no matter what conference you attend, you're guaranteed to hear some digital marketing tips, tricks, and tactics that promise to help you get ahead and beat your competition.
Three Simple Steps to Plan Your Bank or Credit Union Digital Marketing Strategy
by James Robert Lay on September 9, 2016
As you began to look towards planning your digital marketing, I’d like for you to stop.
The One Minute Website Fix That Will Grow Your Bank or Credit Union
by James Robert Lay on August 4, 2016
We review dozens of bank and credit union websites each month as part of our Digital Growth Blueprint engagement through both heat maps and live user testing.
6 Ways to Simplify Your Bank or Credit Union Website Development Process
by James Robert Lay on July 21, 2016
Building a new website for your bank or credit union can be a complicated and time-consuming process. And considering the fact that as much as 80%-90% of your business comes from your website, this process should not be taken lightly.