Financial Brand Storytelling: The Importance of Images
by Audrey Cannata on March 11, 2021
We will make a determination about an image within 15 milliseconds — and by way of comparison, the human eye blinks at about 300 milliseconds.” - Andy Janning On a recent Banking on Digital Growth Podcast, James Robert Lay spoke with Andy Janning, who has been doing impressive work as …
How Your Financial Brand Can Gain the Courage to Act on New Information
by Audrey Cannata on February 12, 2021
Digital Growth Institute Founder and CEO James Robert Lay spoke with Mia Perez, Chief Administrative Officer at Louisiana Federal Credit Union about her organization’s digital growth journey. Mia's journey began five years ago when she reached out to James Robert about a Digital Growt …
Digital Marketing Strategy: The Efficacy of Focus Groups
by James Robert Lay on February 11, 2021
How effective are focus groups when making changes like developing a new website or optimizing our digital products and product positioning? Historically speaking, focus groups have guided the thinking of marketing teams in their decision-making processes. However, this comes from an …
In The Financial Industry, One Little Word Can Make All the Difference
by James Robert Lay on February 10, 2021
I recently shared this thought on LinkedIn, and it’s stuck with me ever since: "Remember that the fundamental opportunity is to help guide people beyond the financial stress that’s keeping them up at night and taking such a heavy toll on their health and their relationships. The goal …
Competing with the Big Banks and Winning: How Content Marketing Gives You the Competitive Advantage
by James Robert Lay on February 9, 2021
Sixty-three percent of businesses do not have a documented content strategy. While at first glance, we may not think we need a content marketing strategy as financial institutions—that we have larger fish to fry—we may be missing out on a valuable way to connect with our clients and p …
Your Purpose: Building a Human-Centered, Unstoppable Future
by James Robert Lay on February 8, 2021
Are you building your financial brand purpose? There’s a major difference between banking on purpose and banking within the confines of traditional vision and mission statements.
The Power of Transition: How Financial Institutions Can Embrace Change and Opportunity
by Audrey Cannata on February 5, 2021
Digital Growth Institute founder and CEO James Robert Lay recently sat down with Yury Nabokov, Assistant Vice President (AVP) of Customer Experience at Machias Savings Bank in Portland, Maine. It was a unique opportunity to sit down and hear his story. Yury is a master of transitionin …
How to Maximize Your Financial Brand's Growth Potential
by Audrey Cannata on January 15, 2021
Michael Jordan. MJ. Air Jordan. Six-time NBA Champion and Finals MVP. Arguably the greatest basketball player of all time. A global icon. But as many of us recount, in-part thanks to the recent docuseries "The Last Dance," Michael couldn't seem to land a championship during his first …
Marketing in the Age of AI
by Audrey Cannata on January 13, 2021
In a recent episode of the Banking on Digital Growth podcast, James Robert shared insights around marketing in the Age of AI. He began with a little history to introduce his analysis of future growth from a marketing perspective.
Demystifying Data to Fuel Bank Growth
by Audrey Cannata on January 12, 2021
For the 25th episode of the "Banking on Digital Growth" podcast, James Robert answered a question from Justin, a South Dakota banker. "We've been talking about data at our bank and we keep talking about data in marketing, but we've not really done anything with that data because we ju …