How to Take Advantage of The Great Pause and Transform Your Financial Brand
by Audrey Cannata on December 10, 2020
We never had a time—at least in our lifetimes—where we've been able to stop and assess what we are doing and how we can be doing it better. But now, in 2020, the global coronavirus pandemic has given us that time. This Great Pause has thrust us into one of the four digital growth oper …
How Your Financial Brand Can Generate More Digital Loans and Deposits Without Doing More
by James Robert Lay on December 9, 2020
I am often asked, “What do you suggest is one thing that we should start doing to generate even more digital loans and deposits?" In a general sense, there are many things that you could do to generate more digital loans and deposits.
Three Steps to Prepare for Your Digital Growth Journey
by James Robert Lay on December 8, 2020
When it comes to kicking off a digital growth journey, one of the most common questions I receive is, “What should we focus on first? There are so many things that we could do. Do we just pick something and get started?”
Meaningful Metrics: Tracking Conversions at Your Financial Brand
by James Robert Lay on December 7, 2020
We’ve talked time and again about financial brands getting stuck “doing” digital and not creating space to work in one of the other operating environments: learning, thinking, and reviewing.
Digital-Disruption: What Your Financial Brand Can Learn from the Entertainment Industry
by James Robert Lay on December 4, 2020
Close your eyes for a moment. I want to take you back to the year 2007. What was life like for you back then? In the digital world: YouTube was just a little over two years old, Facebook had just opened up to the public after being a platform that was exclusively limited to college st …
Three Future Growth Pitfalls Holding Back Your Financial Brand
by James Robert Lay on October 23, 2020
“I feel alone. I can’t get my team to understand the value of digital growth. There are people holding onto the past because it’s just the way things have always been done.” This might be you. This might be your team. Or this might be your entire financial brand.
Missing This Important Update to Google’s Digital Advertisement Policy Could Cost Your Bank or Credit Union
by James Robert Lay on October 14, 2020
Effective: October 19, 2020
Confront Digital Denial With Confidence at Your Financial Brand
by James Robert Lay on October 9, 2020
Digital Denial. It might be the single biggest mistake your financial brand can make. In fact, it may even be deadly. The idea of digital denial is actually closely tied to the three future growth pitfalls that I unpacked in a previous Banking on Digital Growth episode.
Going All in On Your Financial Brand’s Content Marketing Strategy
by Audrey Cannata on October 2, 2020
Four Ways to Kickstart Digital Growth at Your Financial Brand
by James Robert Lay on September 21, 2020
If you were to gather your entire organization into your boardroom at the same time (or in this case, the same Zoom room), and give them 30 seconds to jot down what they believe a digital growth is….how do you think the responses would line up?