Content Intel: Leveraging Value Prop to Improve Your Website’s Content
by James Robert Lay on October 20, 2021
We welcome James Robert Lay, Founder and CEO of Digital Growth Institute and the author of the best-selling book, Banking on Digital Growth, to talk about the importance of optimizing your website’s content to build trust among your customers in the FinServ and FinTech industries.
UAE Banks Federation: Stand Out Banking Webinar with James Robert Lay
by James Robert Lay on October 20, 2021
It is safe to say that 2020 was a year like no other. The Pandemic’s eruption and the economic ramifications will send tremors well through 2021 and beyond, and marketers should be ready to deal with them. Covid-19 has challenged all pre-existing rules and practices pertaining to cust …
Catalyst Corp: 2021 Economics and Payments Forum
by James Robert Lay on October 20, 2021
Technology transformed the consumer buying journey for financial products, but COVID-19 accelerated the transformation by increasing self-service banking when physical branches shut down. Does that mean self-service is the only way to go? Find out as James Robert presents the final se …
Lumin Digital: Your Bank’s Digital Transformation: What to Know Before You Get Started
by James Robert Lay on October 5, 2021
There’s no time like the present to go digital. With new entrants in the challenger bank, neo bank, and fintech categories, the financial services ecosystem is more competitive than ever before. These alternative banks comprise part of the digital finance transformation, creating new …
Catalyst News: James Robert Lay: Pandemic Digital Transformation Was ‘Just a Warmup’
by James Robert Lay on August 4, 2021
You think digital transformation was rapid during the COVID-19 pandemic? That was just a warmup for the future, according to James Robert Lay, a digital marketing strategist slated to present insights on the “Rise of Self-Service Banking” at Catalyst Corporate’s 2021 Economic & Pa …
The Financial Brand: 5 Ways to Ensure Your Banking Website Works in a Digital-First Economy
by James Robert Lay on July 13, 2021
Some institutions still basically run 'digital brochure' websites when advanced players are incorporating video and other leading-edge techniques. Want to know what works and what's a turnoff? Try asking some consumers.
The Financial Brand: How Big Do Credit Unions Have to Be to Survive?
by James Robert Lay on April 5, 2021
With two thirds of all credit unions at less than $100 million in assets, concerns are growing that competitive forces – dominant megabanks, the rapid uptake of digital banking, fintech inroads, low rates and more – could result in massive consolidation. Several industry experts and l …
Mortgage X Podcast: The Power of AQ
by James Robert Lay on February 11, 2021
On this episode of Mortgage X, James Robert Lay joins Jason Frazier to discuss the power of the Adaptability Quotient. James Robert also discusses how brands can shift their practices to rethink the customer journey, improving relationships, the fear wall, how mortgage companies can b …
Mortgage Marketing Institute: How to Rise Above “Great Rates and “Great Service” by Telling Digital Stories That Sell
by James Robert Lay on February 11, 2021
On the episode, we’re talking about getting away from the “great rates and service," the convergence of digital change and disruption and displacement, and how you survive and thrive in the coming shifts that are happening in the mortgage space with regards to technology.
The Internal Marketing Podcast: Building Brands with Employee Social Media Advocacy
by James Robert Lay on January 18, 2021
Because people trust and want to connect with other people, company brands need to engage and empower their employees as advocates in the digital space. This episode dives into how brands can get started and grow with employee social media advocacy.