You think digital transformation was rapid during the COVID-19 pandemic? That was just a warmup for the future, according to James Robert Lay, a digital marketing strategist slated to present insights on the “Rise of Self-Service Banking” at Catalyst Corporate’s 2021 Economic & Payments Forum Sept. 20-22.

“Credit unions should get comfortable feeling uncomfortable,” Lay said in a recent interview with Catalyst Corporate, referring to the speed at which mass adoption of new technology takes place today. Lay, CEO of Houston-based Digital Growth Institute, acknowledged the role the pandemic has played in accelerating acceptance of certain technologies, including interactive teller machines (ITMs).


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