Content Intel: Leveraging Value Prop to Improve Your Website’s Content

We welcome James Robert Lay, Founder and CEO of Digital Growth Institute and the author of the best-selling book, Banking on Digital Growth, to talk about the importance of optimizing your website’s content to build trust among your customers in the FinServ and FinTech industries.

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We simplify digital marketing to educate, empower, and elevate your financial brand's marketing team with strategies, systems, technologies, and habits that generate 10X more loans and deposits. And we do this through the Digital Growth Method. Comprised of six distinct phases, the Digital Growth Method is designed to help you establish a strong digital marketing foundation for exponentially greater results thereafter.