CUES: Position Beyond Dollars And Cents To Grow Loans And Deposits By Banking On Purpose
by James Robert Lay on December 7, 2020
Develop a purpose statement for your credit union that works to improve members’ health, wealth and happiness.
The Financial Brand: Google Throws Digital Advertising Curveball at Financial Marketers
by James Robert Lay on October 16, 2020
The giant ad platform's move to restrict targeting by zip code, gender, age and other factors used in digital advertising for housing, employment and credit products will immediately impact ROI and could have long-term repercussions (not all of them bad) for bank and credit union mark …
CUES: Commit To A Life Of Progress, Not Perfectionism
by James Robert Lay on October 9, 2020
Rapid iteration is how you move forward, make progress and maximize your future digital growth potential.
Credit Union Times: Banking on Digital Growth
by James Robert Lay on August 10, 2020
If anything, the COVID-19 health and economic crisis has clearly demonstrated how critically important digital banking is after credit unions were forced to close or partially close their branches. Sure, there will always be a place for the branch, but while many employees are still w …
Credit Union Times: What Does it Take for Credit Unions to Drive Digital Growth?
by James Robert Lay on August 7, 2020
If anything, the COVID-19 health and economic crisis has clearly demonstrated how critically important digital banking is after credit unions were forced to close or partially close their branches. Sure, there will always be a place for the branch, but while many employees are still w …
CRMNEXT: Transforming FIs through Digital Growth
by James Robert Lay on August 3, 2020
Heading into 2020, life was looking pretty rosy. There was no pressing impetus for banks or credit unions to change. Then COVID hit: the wrecking ball that has upended this industry virtually overnight.
CUES: The Benefits Of A Niche Target Audience For Financial Brands
by James Robert Lay on July 6, 2020
Narrowing your focus doesn’t limit your future growth but opens new worlds of opportunity.
CU Insight: For Financial Institutions, the Solution to Helping Customers During COVID-19 is Simple, Literally
by James Robert Lay on June 22, 2020
Throughout the COVID-19 crisis, we have been inundated with information that is constantly changing and sometimes even contradictory to what we were told previously. The result is a whole lot of confusion, frustration, and overwhelm. Financially, many people are uncertain and afraid, …
Entrepreneur: 8 Books for Shifting Your Entrepreneurial Perspective
by James Robert Lay on June 8, 2020
Getting through trying times isn't easy, but you're never the only one doing it. By looking at how others have dealt with similar difficulties, you can forge a path forward.
The Financial Brand: How Digital Growth Can Save Banks & Credit Unions from Extinction
by James Robert Lay on June 3, 2020
There is no alternative to digital transformation for banks and credit unions, as the COVID-19 pandemic has made clear. Transformation can't happen overnight, but if financial institution leaders build a foundation of empathy, purpose and guidance they can create a powerful advantage.