The Financial Experience: The Digital Growth Mindset
by James Robert Lay on September 9, 2020
“Digital transformation” is a phrase de jour right now and, as is the case with any overused phrase, it’s lost some of its meaning amidst the punditry. But James Robert understands the definition and what it means to be an organization focused on “digital growth.”
Banking on Experience: Transforming Banks and Credit Unions through Digital Growth
by James Robert Lay on August 4, 2020
One of the world's leading digital marketing authors, speakers and advisors for financial brands, James Robert Lay, outlines the strategic manifesto banks and credit unions need to transform and survive in the digital age.
Appetite for Disruption: The Hero’s Journey to Financial Services
by James Robert Lay on July 27, 2020
James Robert Lay is a branding and marketing expert and author who focuses on financial services and particularly digital financial services. James encourages his clients and the entire industry to change the story around their products and services to highlight common themes from sto …
CUES Podcast: Move Out Of The ‘Circle Of Chaos’ To Your Next Great Digital-First Marketing Opportunity
by James Robert Lay on July 21, 2020
In this episode, James Robert Lay tells the story of how the CEO of Tower Records once said that kids “would always” want to come into the stores and listen to music.
CU 2.0: The Real Meaning of Digital Transformation
by James Robert Lay on June 24, 2020
You want to read James Robert Lay's Banking on Digital Growth. It's a book not about digital tools but rather about the transformation of community financial institutions, credit unions included, into organizations that can compete with and win against the mega banks.
Modern Lending Podcast with James Robert Lay
by James Robert Lay on June 18, 2020
As we all start leaning into the digital marketing world, come hear an industry expert showcase how banks and credit unions are doing the same thing. Let's pay attention to what other competitors are doing in the same space.
Finovate: James Robert Lay, Banking on Digital Growth
by James Robert Lay on June 17, 2020
Talk to your customers in the right way: the importance of creating meaningful connections in fintech and banking.
B2C: Ideas in the Wild: How James Robert Lay is Helping Financial Brands Embrace Digital Transformation
by James Robert Lay on May 29, 2020
The financial industry is experiencing exponential change fueled by new technologies. Today’s consumers make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed …
CU Broadcast: How to "Bank on Digital Growth"
by James Robert Lay on May 28, 2020
Naturally, we asked James Robert why he wrote it, as well as providing key takeaways, goals he looks to achieve, and how he sees it benefiting today’s credit union marketers -- especially in these challenging times emerging from the COVID crisis.