Why It’s Time to Give Banking Customers More Control
by Audrey Cannata on February 15, 2022
"Banking on ignorance is not a very viable sales and marketing strategy for businesses today. We’ve got to put customers in a position to make decisions on their own. ” -Marcus Sheridan Banks want more customers but aren’t always willing to give up the level of control it takes for cu …
Digital, Not Distant: Building Social Media Bonds in Banking
by Audrey Cannata on February 4, 2022
"Don't feel that even the most inconsequential tidbit of your life doesn't matter to the audience, because you'll be surprised at what resonates with the people on the other end of that screen.” -Eric Cook People want to interact with other people - not just their devices, the interne …
Building on Your BaaS Strengths
by Audrey Cannata on January 28, 2022
"A symphony of simplicity - that's what we're creating with embedded finance." -Sarah Howell The financial industry is changing at a rapid pace, and any advantage can provide a competitive advantage. What if your biggest advantage came from a new partnership? Partnerships can create e …
New Community Bank, New Opportunity for Growth
by Audrey Cannata on January 28, 2022
"Mindset is everything." -Kelsey Weaver Building a new community bank requires innovative thinking and a willingness to avoid the complacency that exists in the financial world. James Robert Lay, author of Banking on Digital Growth and founder of the Digital Growth Institute, intervie …
The Power of Positive Financial Partnerships
by Audrey Cannata on January 19, 2022
"Money has no value without the activities of life." -Allison Netzer A financial partnership shouldn't be taken lightly. If you enter into a new partnership at a point of crisis when you can’t give it your full attention, you’re doing it a disservice. James Robert Lay spoke with two o …
Why Financial Collaboration Builds a Better Future
by Audrey Cannata on January 14, 2022
"Just because we're changing our tactic does not mean we got it wrong. It means we're being responsive.” - John Janclaes Fear of change is a powerful force that sometimes pulls teams apart, but it doesn’t have to. Some financial brands are harnessing fear and using it for positive pro …
Supercharging a Small Business With the Power of Fintech
by Audrey Cannata on December 3, 2021
“If you fail, fail fast, and hopefully, fail a lot.” -Renee Newman
Facing Fear and Exploring the New Frontier of Banking as a Service
by Audrey Cannata on November 24, 2021
“One thing I think a lot of people get wrong: Courage doesn't mean there's an absence of fear. That's not true. There is no absence of fear. In fact, if there is an absence of fear, you're not courageous.” -Nathan Baumeister
Unlock Your Treasure Trove of Financial Data and Make it an Asset
by Audrey Cannata on November 23, 2021
“Typically data lives with the IT department … It’s not viewed from a business objective perspective. And that needs to change in the industry.” -Kim Snyder
The Power of Social Content to Convey Thought Leadership
by Audrey Cannata on November 12, 2021
“If you're only thinking about social media as an avenue to promote products, and to say, ‘Hey, sign up today to get an introductory rate on your next checking account,’ then you're no different than anyone else.” -Doug Wilber