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Audrey Cannata

Content and Community Specialist

Posts by Audrey Cannata

Looking Outside the Financial Industry

Those within the banking industry are instructed and even rewarded for working with laser-like focus. But this can feel like wearing blinders; like there’s no real outlook for what’s going on in the surrounding world.

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Digital Transformation: Why Traditional Banks Must Adapt

“Traditional banks tend to push products through channels to get a greater share of wallet and cross-sell. Whereas, digital banks start with the customer journey and need and then build the user experience to be part of a relationship interaction digitally, rather than trying to actua …

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The 5 Pillars of Digital Growth and Transformation

“It's more important than ever as a financial institution, as a traditional institution or a non-traditional institution, to have purpose around how you treat your customers because we all know it takes a certain amount of energy to get a client. It takes even less energy to keep a cl …

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Optimizing the Consumer Experience: Facing Your Fears

“Every interaction that a customer has with a brand is an opportunity to build trust or erode trust.” – Sue Woodard The past year has required many people to face their fears, both personally and professionally. For adventurers like Sue Woodard, this might not have been too much of a …

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Accepting the Unexpected Wrecking Ball in the Boardroom

“One of the things I pocketed away as a lesson that really applied last year was the ability to really disconnect from your perception of reality and embrace agility and change quickly.” -Kirk Drake

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Bringing the Love and Respect Back to Banking

Is there still room for compassion and empathy in the financial world? Kerry-Ann Betton Stimpson, Chief Marketing Officer of the JMMB Group in Jamaica and host of the Internal Marketing Podcast, believes that marketing cannot be successful without first having a strong employee engage …

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Developing a Sustainable, Competitive Strategy

“Digital is going to have to involve the human element. It absolutely is going to. The better I get at one, the better the other is going to get and vice versa.” - Matt Monge

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Clearing the Path to Make Way for Digital Growth

The term “digital growth” can mean many different things to many different people. But no matter the definition that a small bank or credit union takes on, many things can get in the way.

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Making the Digital Mindset the Priority

“I had always kind of thought of engagement as more of an emotional connection and an emotional demonstration. Just because you check your account balance 15 times a week does not mean you're engaged.”--Ron Shelvin

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Payments UX: Catching Up with Digital Transformation

“It's really taken a catalyst like COVID for a lot of these institutions to take more of an introspective look at their technology.” - Michael Bank

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