Leaving Complacency Behind at Your Financial Brand
by Audrey Cannata on June 18, 2021
“Everyone's goals are different. What everyone does with their money is different. But at the end of the day, we want to be able to give you confidence and security in what you want to do.” - Kara Yaquinta
Making It Personal: Creating a Human Digital Experience
by Audrey Cannata on May 21, 2021
“We have to learn how to have meaningful, rich relationships through our social networks and all the technology that we have. - Jay Palter In an age of digital transformation across sectors and industries, one thing we are missing? Human connection.
Encouraging Wise Investments and Pinpointing Motivating Factors
by Audrey Cannata on May 20, 2021
"One of the comments you often get is, ‘Rich people don't need help with their money. And if you're a young doctor, $150-$200 thousand a year, you're golden. You don't need help.’ And that couldn't be further from the truth. The other comment I heard early on is, ‘But all the banks wa …
Digital Growth: It’s About Serving People and Working with Purpose
by Audrey Cannata on April 27, 2021
“Digital growth is not a journey that you travel alone. It's one that you travel with a team.” -Jonathan Clay Jonathan Clay, the digital marketing specialist at Louisiana Federal Credit Union, has consistently elevated his digital marketing capabilities and his knowledge year after ye …
Competing with the Big Banks: Content Marketing
by Audrey Cannata on April 26, 2021
Marketing budgets are getting cut left and right in 2021, thanks to financial constraints associated with the COVID-19 pandemic. It’s no secret that the COVID pandemic has impacted everybody’s budgets. But the businesses that are really feeling that pinch are the smaller community fin …
The Opportunity for Growth and Innovation? It’s Here and Now
by Audrey Cannata on April 23, 2021
“When disruption happens, great change and innovation happen even more quickly.” -Mina Worthington There’s no question that the past year has brought with it a tremendous amount of disruption and even turmoil for some. But there is no better opportunity to rebuild stronger, bolder, an …
Building Culture, Relationships, and Content: The Keys to Exponential Growth
by Audrey Cannata on April 21, 2021
“Build a media property that is not based on your expertise, but it is based on the expertise of your most profitable customer.” -James Carbary If there was any doubt that we are moving into a digital world before the COVID-19 pandemic, that’s only been further cemented by the past ye …
Taking Management Company Wide: Redefining the Culture of Leadership
by Audrey Cannata on April 20, 2021
“Everybody has to feel like they have a safe place to work, and that they have a voice at work.” - Rich Jones Credit unions and banks have been experiencing growing pains for the last decade or so. It’s time for them to make their products and services more available in an increasingl …
Connecting and Serving Your Financial Brand's Community: The Key to Growth in Challenging Times
by Audrey Cannata on April 8, 2021
“There's very different feelings when people feel served versus feeling sold to.” Lynne Jarman-Johnson, the Chief Marketing Officer at Consumers Credit Union has some valuable insights to share regarding how financial institutions are interacting with their customers during this perio …
Financial Brand Storytelling: The Importance of Images
by Audrey Cannata on March 11, 2021
We will make a determination about an image within 15 milliseconds — and by way of comparison, the human eye blinks at about 300 milliseconds.” - Andy Janning On a recent Banking on Digital Growth Podcast, James Robert Lay spoke with Andy Janning, who has been doing impressive work as …