How Your Financial Brand Can Gain the Courage to Act on New Information
by Audrey Cannata on February 12, 2021
Digital Growth Institute Founder and CEO James Robert Lay spoke with Mia Perez, Chief Administrative Officer at Louisiana Federal Credit Union about her organization’s digital growth journey. Mia's journey began five years ago when she reached out to James Robert about a Digital Growt …
The Power of Transition: How Financial Institutions Can Embrace Change and Opportunity
by Audrey Cannata on February 5, 2021
Digital Growth Institute founder and CEO James Robert Lay recently sat down with Yury Nabokov, Assistant Vice President (AVP) of Customer Experience at Machias Savings Bank in Portland, Maine. It was a unique opportunity to sit down and hear his story. Yury is a master of transitionin …
How to Maximize Your Financial Brand's Growth Potential
by Audrey Cannata on January 15, 2021
Michael Jordan. MJ. Air Jordan. Six-time NBA Champion and Finals MVP. Arguably the greatest basketball player of all time. A global icon. But as many of us recount, in-part thanks to the recent docuseries "The Last Dance," Michael couldn't seem to land a championship during his first …
Marketing in the Age of AI
by Audrey Cannata on January 13, 2021
In a recent episode of the Banking on Digital Growth podcast, James Robert shared insights around marketing in the Age of AI. He began with a little history to introduce his analysis of future growth from a marketing perspective.
Demystifying Data to Fuel Bank Growth
by Audrey Cannata on January 12, 2021
For the 25th episode of the "Banking on Digital Growth" podcast, James Robert answered a question from Justin, a South Dakota banker. "We've been talking about data at our bank and we keep talking about data in marketing, but we've not really done anything with that data because we ju …
How Financial Brands Can Navigate Turbulent Times With Human-Centered Design
by Audrey Cannata on January 11, 2021
After experiencing all of the financial upheaval of 2020's coronavirus pandemic, finance brands know they need to brace themselves for more economic turbulence and uncertainty. If banks and credit unions want to succeed in these turbulent times, they have to help their customers succe …
4 Things You Should Know About Growth in the Financial Industry Post-COVID
by Audrey Cannata on January 8, 2021
In a post-COVID world, things are changing. Financial institutions are undergoing digital transformation at a rapid rate and customers are expecting a very different experience. The stay-at-home requirements have forced banks and credit unions to rethink their process.
Will the Cookiepocalypse Kill Digital Advertising for Financial Institutions?
by Audrey Cannata on January 7, 2021
Digital ads today are getting in the way and popular opinion is slowly voting them off the proverbial island. Will the cookiepocalypse be the final straw to break the camel’s back?
Technology Shouldn’t be the Focus for Transforming Your Financial Brand
by Audrey Cannata on January 6, 2021
When thinking about digital transformation, so many are stuck in a kind of hyperfocus on technology. This buzz word is getting so much attention, some are failing to balance it with other key points of transformation needed for a strong financial brand. In fact, James Robert Lay notes …
Personal Agility in the Face of Rapid Change
by Audrey Cannata on January 5, 2021
"I think that in times like these it's essential to keep your eye on the future because then it gives all this meaning." On a recent episode of Banking on Digital Growth, James Robert Lay had a conversation with organizational psychologist and author of "Personality Isn't Permanent," …