The Power of Narrative and Message in Financial Services
by Audrey Cannata on December 17, 2020
Humanity. It’s one of the most important elements of digital growth but is often left out of the conversation altogether. Simply adopting the latest and greatest marketing and sales technology isn’t enough. The nature of financial services is inherently complex, so connecting with hum …
How to Position Your Financial Brand Beyond Commoditization
by Audrey Cannata on December 16, 2020
When thinking about change and getting others on board with the change, one of the best ways to achieve that is by establishing a digital growth purpose. A purpose-driven growth model can give you a huge strategic advantage in a commoditized market. That's precisely the approach the f …
Using Your Brain to Change Your Financial Brand for Good
by Audrey Cannata on December 14, 2020
Our brains love the status quo. It's natural to continue on in familiar paths that have worked for us before. This is very true for financial institutions—why change what’s worked in the past? When something shakes up our normal mode of operation, we are out of our element. And, COVID …
How to Take Advantage of The Great Pause and Transform Your Financial Brand
by Audrey Cannata on December 10, 2020
We never had a time—at least in our lifetimes—where we've been able to stop and assess what we are doing and how we can be doing it better. But now, in 2020, the global coronavirus pandemic has given us that time. This Great Pause has thrust us into one of the four digital growth oper …
Going All in On Your Financial Brand’s Content Marketing Strategy
by Audrey Cannata on October 2, 2020
Flipping the Legacy Growth Model
by Audrey Cannata on September 19, 2020
When we think of the old way of doing business as a financial brand, traditionally what we see is a model built around the branch, physical world. Envision a pyramid. Three-fifths (at least) of the pyramid is built around the legacy branch, sales, and broadcast marketing model.
Three Steps to Position Your Financial Institution for the Future with Jon Ogden
by Audrey Cannata on September 2, 2020
“Live your mission, to evolve your culture beyond a legacy mindset, and to invest in technology.” On a recent Banking on Digital Growth podcast, James Robert Lay welcomed Jon Ogden, the head of strategic content at MX, to discuss how financial brands can prepare for the future.
Marketing to Emotions: How to Optimize Your Financial Brand’s Message
by Audrey Cannata on August 26, 2020
The most valuable thing a marketer can do is get into the hearts and minds of their consumers. This is more than using “emotional appeal” as your ad strategy. We’ve seen videos and print ads designed to evoke happiness, sadness, fear, etc. The no-smoking ads and the adopt-a-pet campai …
Financial Institutions: Facing the Digital Future With Courage and Confidence
by Audrey Cannata on August 24, 2020
Brett King, founder of the neobank Moven, joined James Robert Lay on the Banking on Digital Growth Podcast, to discuss the systematic issues and failure points on how we have adapted to the coronavirus.
How Financial Brands can Build Relationships with Local Businesses in a Digital World
by Audrey Cannata on August 20, 2020
“We have less than a week to catch up with money we lost during the pandemic. We applied for help through various means to no avail. Come have lunch and tell a friend.” - Facebook post from a local burger joint in Richmond, Tx. (August 2020) Over the past few months, like many of you, …