Get Ready for a Marathon, Not a Sprint, Toward Digital Transformation
by Audrey Cannata on November 1, 2021
“On the marketing front, I tell people it’s a tough pill to swallow, but it takes three to five years to truly transform that area of your bank. And so I want you to think about that … Think also about the average tenure of a marketing director.” -Hunter Young
Your Customers Are Human, So Serve Their Emotional Needs
by Audrey Cannata on October 27, 2021
“When you fulfill your promises, that builds trust, which builds affinity. People are more likely to stick with you and as you do that and continue to provide that, you create a more emotional connection.” -Eric Berg
Building Your Brand From the Boring Middle
by Audrey Cannata on October 22, 2021
“If you don't take care of the stuff you're doing to build a great product and you don't figure out a way to nurture, build, grow, get feedback, iterate, and tie all that together in the middle ... You're not going to win.” -Chris Snyder
Loving Your People: Your New, Surefire Business Strategy
by Audrey Cannata on October 11, 2021
“... It's about the humans that are at the workplace, they're at the center of your business. And making sure that all of your business strategy and everything you do you take that into consideration from a people-first approach. And that's like the simplest way to defining love as a …
Unlocking Digital Transformation Through Business Alignment
by Audrey Cannata on October 8, 2021
“As financial institutions, it really is our responsibility just to be excellent providers, sound guides, just good stewards with the trust these customers are giving us.” --Corey LeBlanc
Boosting Your Customers’ Financial Wellness
by Audrey Cannata on October 6, 2021
“You have to be out there taking care of your customers. That's how they're going to continue to thrive and evolve. But part of it is adapting, and it's adapting at a much quicker pace than what we have seen in the past. If the pandemic showed us anything, it's that we have to move fa …
Digital Transformation and Target Fixation: Looking Where You’re Going
by Audrey Cannata on September 24, 2021
“If I was trying to design a car that served the needs of 300 million people, I'd end up with a pretty lackluster, uninteresting car. Because I'd have to address everybody's needs. But if I focused on people who want to go off-roading, I can start making more focused products, I can s …
Investing in Your Personal Brand
by Audrey Cannata on September 24, 2021
“If you want it to be professional, if you want it to sound good, if you want it to be something that has maximum value, because people aren't distracted by you stumbling over your own words, then you're going to have to invest in yourself. You're going to have to take time, and you'r …
Why Extraordinary Digital Transformation Requires Extraordinary Teamwork for Financial Brands
by Audrey Cannata on September 23, 2021
“What's always lagged is the human teamwork around exponential technology. And I said, ‘You know what I'd like to do? I'd like to create an exponential teamwork concept.” --Dan Sullivan
Gratitude: The Most Important Element for Success for Banks and Credit Unions
by Audrey Cannata on September 21, 2021
“You and I both know that if we scripted this, the audience would smell a rat. People don't like that kind of stuff anymore. And maybe they never did.” -Sam Kilmer