Audrey Cannata

Content and Community Specialist
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Recent Posts

Strategy

It's Time for Financial Brands to Stop Living in the Past

“There’s definition more of an upside potential than a downside drawback to getting comfortable...

Purpose

Building Better Teams at Financial Brands

"Just because we’re changing our tactic does not mean we got it wrong. We’re being responsive.”...

platforms

How to Humanize a Financial Brand and Show You Care

"When we make it really difficult to get ahold of somebody, what the brand is telling me as a...

platforms

Build Trust Through Community, Not Technology

“Your trust in a product, service, or innovation will succeed or fail based on your relationship to...

platforms

Creating a More Human-Focused Financial Brand in a Digital Age

“The more we invest in the employee experience, it translates over to better member experience,...

Strategy

Innovation and an Open Mind Is the Key to Success For Financial Brands

“If you're not innovating, you're doing the opposite of innovating, which means you have just a...

platforms

Why Financial Institutions Should Take a Risk on Fintechs

The moment you say you’re a fast follower, what you’re really saying is you plan to be behind.”...

platforms

The Future of Banking and Collaboration to Improve the Customer Experience

You have to think like a banker: What is going to be this thing that I can offer that doesn’t...

platforms

How the Employee Experience and Appointment Culture Play an Integral Role in a Financial Brand's Success

When the client and improved staff experiences come together, you get much better business...

platforms

What Banks Can Learn From the World's Best Retailers

"Social selling is still selling. It’s just another tool in your toolbox.” -Jody Guetter

When...

Process

Getting Your Financial Brand's Digital Foundation in Place

“There’s an opportunity for banks to stop being afraid of outside factors and start embracing how...