Audrey Cannata

Content and Community Specialist
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Recent Posts

Products

Payments UX: Catching Up with Digital Transformation

“It's really taken a catalyst like COVID for a lot of these institutions to take more of an...

Process

Leaving Complacency Behind at Your Financial Brand

“Everyone's goals are different. What everyone does with their money is different. But at the end...

Production

Making It Personal: Creating a Human Digital Experience

“We have to learn how to have meaningful, rich relationships through our social networks and all...

Personas

Encouraging Wise Investments and Pinpointing Motivating Factors

"One of the comments you often get is, ‘Rich people don't need help with their money. And if you're...

Purpose

Digital Growth: It’s About Serving People and Working with Purpose

“Digital growth is not a journey that you travel alone. It's one that you travel with a team.” -...

Purpose

Competing with the Big Banks: Content Marketing

Marketing budgets are getting cut left and right in 2021, thanks to financial constraints...

Purpose

The Opportunity for Growth and Innovation? It’s Here and Now

“When disruption happens, great change and innovation happen even more quickly.” -Mina Worthington

...

Strategy

Building Culture, Relationships, and Content: The Keys to Exponential Growth

“Build a media property that is not based on your expertise, but it is based on the expertise of...

Strategy

Taking Management Company Wide: Redefining the Culture of Leadership

“Everybody has to feel like they have a safe place to work, and that they have a voice at work.” -...

Production

Connecting and Serving Your Financial Brand's Community: The Key to Growth in Challenging Times

“There's very different feelings when people feel served versus feeling sold to.” 

Lynne...

Production

Financial Brand Storytelling: The Importance of Images

We will make a determination about an image within 15 milliseconds — and by way of comparison, the...