Audrey Cannata

Content and Community Specialist
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Recent Posts

Purpose

How to Position Your Financial Brand Beyond Commoditization

When thinking about change and getting others on board with the change, one of the best ways to...

Process

Using Your Brain to Change Your Financial Brand for Good

Our brains love the status quo.

It's natural to continue on in familiar paths that have worked for...

Process

How to Take Advantage of The Great Pause and Transform Your Financial Brand

We never had a time—at least in our lifetimes—where we've been able to stop and assess what we are...

Strategy

Going All in On Your Financial Brand’s Content Marketing Strategy

Strategy

Flipping the Legacy Growth Model

When we think of the old way of doing business as a financial brand, traditionally what we see is a...

Strategy

Three Steps to Position Your Financial Institution for the Future with Jon Ogden

“Live your mission, to evolve your culture beyond a legacy mindset, and to invest in technology.”

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Production

Marketing to Emotions: How to Optimize Your Financial Brand’s Message

The most valuable thing a marketer can do is get into the hearts and minds of their consumers. 

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Purpose

Financial Institutions: Facing the Digital Future With Courage and Confidence

Brett King, founder of the neobank Moven, joined James Robert Lay on the Banking on Digital Growth...

Purpose

How Financial Brands can Build Relationships with Local Businesses in a Digital World

“We have less than a week to catch up with money we lost during the pandemic. We applied for help...

Products

What Can the Music Industry Teach Financial Brands About Digital Growth?

Flashback to the early-90s. 

Green Day, Mariah Carey, and Janet Jackson are blasting through the...

Strategy

Digital Adaptation: How Financial Brands Can Overcome Their Fear of Change

“The longer we can't go out, the longer they say, ‘Any person you meet could be a carrier of the...