Purpose

Competing with the Big Banks: Content Marketing

Marketing budgets are getting cut left and right in 2021, thanks to financial constraints...

Purpose

The Opportunity for Growth and Innovation? It’s Here and Now

“When disruption happens, great change and innovation happen even more quickly.” -Mina Worthington

...

Strategy

Building Culture, Relationships, and Content: The Keys to Exponential Growth

“Build a media property that is not based on your expertise, but it is based on the expertise of...

Strategy

Taking Management Company Wide: Redefining the Culture of Leadership

“Everybody has to feel like they have a safe place to work, and that they have a voice at work.” -...

Production

Connecting and Serving Your Financial Brand's Community: The Key to Growth in Challenging Times

“There's very different feelings when people feel served versus feeling sold to.” 

Lynne...

Purpose

Powering Your Brand: Building and Implementing Your Purpose Internally

Much can be said about the impact of building a financial brand with purpose. It reminds us that...

Production

All About Growth: Bridging the Gap Between Marketing and Sales Teams

In the financial industry, marketing departments often see and understand the value of digital...

Production

Financial Brand Storytelling: The Importance of Images

We will make a determination about an image within 15 milliseconds — and by way of comparison, the...

Process

How Your Financial Brand Can Gain the Courage to Act on New Information

Digital Growth Institute Founder and CEO James Robert Lay spoke with Mia Perez, Chief...

Strategy

Digital Marketing Strategy: The Efficacy of Focus Groups

How effective are focus groups when making changes like developing a new website or optimizing our...

Purpose

In The Financial Industry, One Little Word Can Make All the Difference

I recently shared this thought on LinkedIn, and it’s stuck with me ever since: 

"Remember that the...