Driving Conversions Through Data-Driven Design for Financial Brand Marketers

Find & fix your biggest website conversion leaks 👉https://www.digitalgrowth.com/

Most marketing teams are stuck in a turf war—and it’s costing financial brands real growth. On one side, brand teams are chasing awareness. On the other, performance marketers are pushing for conversions. Both mean well. But without a shared strategy, they're pulling in opposite directions—and the only real result is internal competition, wasted budget, and missed growth opportunities.

Connect with JR 👉  https://www.linkedin.com/in/jrwlay/
Connect with Derik 👉 https://www.linkedin.com/in/derikkrauss/

In this episode of the Banking on Digital Growth Podcast, James Robert Lay and co-host Derik Krauss return to bridge the divide between art and science in financial brand marketing. They unpack how collaborative cultures, rooted in testing and iteration, transform subjective ideas into measurable outcomes. You’ll learn how to turn gut-based marketing into data-driven performance, why A/B testing isn't just for emails, and how small conversion lifts can lead to million-dollar gains.

Topics:
00:00 Introduction: Identifying the Core Problem
05:45 Questioning the Status Quo
06:50 The Pitfalls of Copying Competitors
07:34 Bridging Art and Science in Marketing
08:20 Building a Culture of Testing and Iteration
09:05 The Importance of Humility in Testing
10:45 The Power of Incremental Improvements
11:23 Scaling Up: The Impact of Small Changes

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