How Financial Brands can Build Relationships with Local Businesses in a Digital World
by Audrey Cannata on August 20, 2020
“We have less than a week to catch up with money we lost during the pandemic. We applied for help through various means to no avail. Come have lunch and tell a friend.” - Facebook post from a local burger joint in Richmond, Tx. (August 2020) Over the past few months, like many of you, …
What Can the Music Industry Teach Financial Brands About Digital Growth?
by Audrey Cannata on August 18, 2020
Flashback to the early-90s. Green Day, Mariah Carey, and Janet Jackson are blasting through the boom-box in your room as you try to capture your favorite song in split-second timing on your cassette tape. Fast forward a few years and the revealing of the CD-R allowed consumers to “rip …
Credit Union Times: Banking on Digital Growth
by James Robert Lay on August 10, 2020
If anything, the COVID-19 health and economic crisis has clearly demonstrated how critically important digital banking is after credit unions were forced to close or partially close their branches. Sure, there will always be a place for the branch, but while many employees are still w …
Credit Union Times: What Does it Take for Credit Unions to Drive Digital Growth?
by James Robert Lay on August 7, 2020
If anything, the COVID-19 health and economic crisis has clearly demonstrated how critically important digital banking is after credit unions were forced to close or partially close their branches. Sure, there will always be a place for the branch, but while many employees are still w …
How Financial Brands Can Confidently Guide People Through Their Post COVID-19 Financial Struggles
by James Robert Lay on August 5, 2020
Health crisis. Financial crisis. Societal crisis. Mental health crisis. The perfect storm of crises hitting people all at once combining together to create exponential chaos and confusion. First, we have the health crisis itself. This pandemic is not going away anytime soon. From the …
Banking on Experience: Transforming Banks and Credit Unions through Digital Growth
by James Robert Lay on August 4, 2020
One of the world's leading digital marketing authors, speakers and advisors for financial brands, James Robert Lay, outlines the strategic manifesto banks and credit unions need to transform and survive in the digital age.
CRMNEXT: Transforming FIs through Digital Growth
by James Robert Lay on August 3, 2020
Heading into 2020, life was looking pretty rosy. There was no pressing impetus for banks or credit unions to change. Then COVID hit: the wrecking ball that has upended this industry virtually overnight.
How Can Banks and Credit Unions Reduce Financial Stress in the Fourth Industrial Revolution?
by James Robert Lay on August 3, 2020
Confused. Stressed. Overwhelmed. How does money make you feel? Research continues to find there is a tremendous amount of shame in talking about money. And this is before COVID-19 turned our world upside down.
Banks and Credit Unions Can Use Courage to Guide Consumers Through this Brave New World
by James Robert Lay on July 30, 2020
The world that we knew no longer exists. The world that is coming, that we are living through right now, will be the new normal. You can move forward with confidence in this brave new world. How might you ask? What can we do to effectively break free from the confusion and chaos of th …
Does the Financial Industry Really Need Another Book?
by James Robert Lay on July 30, 2020
According to Google, the total number of books ever published is an impressive 130,000,000. That’s a lot of words to read and countless more letters to process but I digress. So, the question is: Does the world really need another book? Specifically, does it need another marketing boo …