Marketing in the Age of AI
by Audrey Cannata on January 13, 2021
In a recent episode of the Banking on Digital Growth podcast, James Robert shared insights around marketing in the Age of AI. He began with a little history to introduce his analysis of future growth from a marketing perspective.
How Financial Brands Can Navigate Turbulent Times With Human-Centered Design
by Audrey Cannata on January 11, 2021
After experiencing all of the financial upheaval of 2020's coronavirus pandemic, finance brands know they need to brace themselves for more economic turbulence and uncertainty. If banks and credit unions want to succeed in these turbulent times, they have to help their customers succe …
Personal Agility in the Face of Rapid Change
by Audrey Cannata on January 5, 2021
"I think that in times like these it's essential to keep your eye on the future because then it gives all this meaning." On a recent episode of Banking on Digital Growth, James Robert Lay had a conversation with organizational psychologist and author of "Personality Isn't Permanent," …
Marketing to Emotions: How to Optimize Your Financial Brand’s Message
by Audrey Cannata on August 26, 2020
The most valuable thing a marketer can do is get into the hearts and minds of their consumers. This is more than using “emotional appeal” as your ad strategy. We’ve seen videos and print ads designed to evoke happiness, sadness, fear, etc. The no-smoking ads and the adopt-a-pet campai …
How Financial Brands Can Confidently Guide People Through Their Post COVID-19 Financial Struggles
by James Robert Lay on August 5, 2020
Health crisis. Financial crisis. Societal crisis. Mental health crisis. The perfect storm of crises hitting people all at once combining together to create exponential chaos and confusion. First, we have the health crisis itself. This pandemic is not going away anytime soon. From the …
How Can Banks and Credit Unions Reduce Financial Stress in the Fourth Industrial Revolution?
by James Robert Lay on August 3, 2020
Confused. Stressed. Overwhelmed. How does money make you feel? Research continues to find there is a tremendous amount of shame in talking about money. And this is before COVID-19 turned our world upside down.
Banks and Credit Unions Can Use Courage to Guide Consumers Through this Brave New World
by James Robert Lay on July 30, 2020
The world that we knew no longer exists. The world that is coming, that we are living through right now, will be the new normal. You can move forward with confidence in this brave new world. How might you ask? What can we do to effectively break free from the confusion and chaos of th …
Story Marketing for Financial Institutions: Be the Helpful Guide, Not the Hero
by James Robert Lay on July 13, 2020
See if you can spot the difference between these two commercials. In the 1980s, there was a famous Duracell commercial featuring toy bunnies banging on cymbals. Gradually, all the bunnies ran out of batteries… except for one.
Tell Stories that Sell with this 7-Step StorySelling Method for Financial Brands
by James Robert Lay on July 1, 2020
When was the last time you saw a customer’s eyes light up over interest rates or amortization? I’m going to guess never. One of the challenges for financial brands is that consumers find our products and services incredibly boring. It makes our job as marketers very difficult, but sto …