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by James Robert Lay on October 20, 2021
Brief Summary of Episode #135
Schools won’t teach it, parents are scared to teach it, and banks don’t seem to care — but they should…
When it comes to financial literacy, most of us are failing our children.
Your financial brand’s future is being shaped by the education kids are getting (or not getting) right now.
Scott Donnell from GravyStack joins me today for a deep dive into why schools and parents are struggling to teach financial literacy to kids (and what to do about it!)
The future of your financial brand depends on 3 things for your next generation of customers:
- Gamification - turn finance into Fortnite
- Goal-setting - don’t equate it with work or chores
- Getting hands on with finance - get kids to understand the value of a dollar and keep them from seeing finance as boring
Your bank or financial brand has to care about these to secure its own future - kids aren’t just extra deposits.
Find a way to engage kids and your financial brand will win long term.
Key Insights and Takeaways
- Why schools and parents struggle with teaching financial literacy (and what to do about it)
- The value of gamification, goal-setting and getting hands on with finance
- Why banks don’t care — even when their own futures depend on it