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Banking on Digital Growth Podcast

115. Consumer Personas: Obtaining Executive Buy-In on Niching

Brief Summary of Episode #115

How can our marketing team get executive buy-in to commit and focus our marketing and sales on a niche with the development of consumer personas?

In this solo episode, you’ll hear from me, James Robert Lay, CEO at Digital Growth Institute, about how to reimagine niches as defined not by geographical boundaries but mental ones.


Key Insights and Takeaways

  • What personas are and how they create empathy
  • Setting geography aside in favor of targeting niche beliefs
  • Examples of successful financial brands built on niches that may surprise you
  • What consumer personas and niches can do for you

Notable Quotables to Share