Share this
by James Robert Lay on May 17, 2021
Brief Summary of Episode #92
If you’ve listened to the show before, then you already know digital transformation and growth are about more than just technology, they’re about people.
The people who are most successful are the ones guided by a purpose.
My latest guest Alana Kelly, Marketing Manager at On Tap Credit Union, joined me to share some lessons from her digital growth journey, including why having a guiding light can make all the difference on anyone’s journey.
Having a defined purpose lets you slow down and think about where you need to go.
It’s how you keep from chasing everything shiny that others are doing and deliver real value to your customers.
It’s how you prioritize.
Your guiding light makes it easier to say: “I’m not saying ‘no,’ but is this really where our efforts are best placed right now?”
Transformation without purpose is chaotic. Like any journey, we lose sight of where we're heading in our digital growth journey, we get lost.
Your defining purpose is what keeps you on the right path.
So, what’s your purpose?
Key Insights and Takeaways
- Why we need to get over the stigma and talk about money
- Why you need a defining purpose behind your digital growth
- Alana’s digital growth journey