Brief Summary of Episode #130
Before you can set sail on your digital growth journey, you need everyone onboard.
Yet for many financial brands, it’s leadership who are afraid to board the ark…
Even as the world they’ve always known floods around them.
In the latest solo episode, Susan, a CMO at a Midwestern financial brand, writes to ask how to get buy-in from such change-resistant leaders and start a digital growth journey toward a better, brighter future.
It’s a great question.
Change is hard, especially at the pace we’ve seen in the wake of the pandemic, and it has turned many financial leaders’ worlds upside down. And when our worlds turn upside down, we cling to what we know — even if it’s no longer working.
But getting buy-in isn’t just about changing their minds: It’s about transforming your own.
And that starts with 3 things:
- Being honest — truly honest — about where you have been, where you’re at, and where you’re going.
- Investing in the training and education you need to find clarity and a path forward.
- Taking time to reflect on what you’ve learned and making a plan for putting it into action — because knowing and growing are worlds apart.
This is how you get buy-in.
Because if you want leadership onboard, you need to put in the effort to make sure the ship’s seaworthiness is beyond any doubt. If you can build that, they will come.
And you can chart a course together to a new world together.
Key Insights and Takeaways
- Why leaders cling to what they know — even when they know it’s no longer viable
- The 3 most important first steps on your digital growth journey
- Why digital growth is a mindset, not just a technology purchase
- The value of a 90-day plan
Notable Quotables to Share
