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Banking on Digital Growth Podcast

Digital Transformation Is a Marathon, Not a Sprint (With Hunter Young)

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Brief Summary of Episode #76

COVID-19 taught us all to be agile, nimble, and pivot on a dime, right?

But when it comes to digital transformation, you need to be ready for more than a sprint. 

Digital transformation is a marathon. 

That’s one of the key insights Hunter Young has learned as Founder & President at HIFI Agency. He joins the show to share the lessons he’s learned from COVID-19 and how you can use them to transform your financial brand. 

One of the biggest lessons is something I’ve been saying for a while:

Transformation is not technology, it’s a mindset. 

For example: Oftentimes, financial brands — especially traditional banks — will offload the internet projects to the youngest members on the team, assuming them to be tech-savvy. 

But this stereotype doesn’t hold and often it’s actually hurting you. 

Culture, like all transformation, isn’t something we fix overnight — so, if we want to succeed, it’s vital we know what we mean.

I define culture as: 

The result of alignment around a shared purpose, further unified by common values that spreads throughout all departments in the organization, resulting in either a positive or a negative emotion for both internal and external stakeholders.

How do you define it? 


Key Insights and Takeaways

  • Where financial brands get culture wrong
  • Why true transformation takes years, not months
  • How to embrace failure and keep moving forward

How to Connect With Hunter Young

LinkedIn | Website