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Banking on Digital Growth Podcast

Humanizing the Digital Experiences (With Jay Palter)

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Brief Summary of Episode #51

Relationships drive banking. 

But financial brands are losing touch with customers.

First, we lost touch with the one third of our customers who went online.

Then, we lost touch with the other two thirds in our rush to go digital.

We need to recapture the human touch in banking, and we can do that both in person and online.

Recently on Banking on Digital Growth, I talked with Jay Palter, Chief Engagement Officer at Jay Palter Social Advisory, about humanizing the digital experience.

You can find Jay nearly anywhere online, and he loves to engage with new people.

You don't have to be the smartest person in the digital room, present any fancy ideas, or talk about your decades of experience.

Everyone online is listening to someone else. 

So many people are online that you are almost bound to lose the contest for "smartest in the room."

But you can compete for the friendliest.

Or the most engaging.

You can for sure win the top listener award online.

That's what your customers and prospects really want — someone to listen to them.

People are listening to other people who have a lot of followers online. Even if those people aren't in finance, they are strategically valuable to you.

Include them in the community you build online. 

Key Insights and Takeaways

  • Challenges financial brands face when humanizing the digital experience
  • Building local relationships in a digital world
  • The future of influencer marketing and how to maintain those influencer relationships
  • How to strike a healthy balance between the digital world and the physical world

How to Connect With Jay Palter