Where to Focus Your Digital Growth Strategy in 2021

Brief Summary of Episode #57

It's easy to get stuck doing digital growth the way we've always done it. Until an external force (looking at you, COVID) wakes us all up.

As a result of 2020, I'm reframing my thinking for 2021.

This year, I'm looking at the 3 Rs of Digital Growth.

Not Reading, 'Riting, and 'Rithmatic.

Not Reduce, Reuse, and Recycle.

My 3 Rs are:

Refresh.

2020 has been a blur. But people are looking to your financial brand for help and hope. You can't afford to operate in a blur.

Recreate your structure. Develop new habits. These will help you "unblur" your days in 2021.

Renew.

In 2020, commit to humanizing your financial brand's digital growth experience with renewed energy.

Refocus.

Lack of focus is brought on by a lack of clarity. And a lack of clarity comes from…

• Confusion
• Complexity
• Feeling overwhelmed

All of which we've had in abundance in 2020.

But let's leave the past in the past and move beyond the present.

Think about how you want to grow, including…

• Your goals for growth.
• The roadblocks you need to eliminate.
• And the opportunities you can create or capture in the next 12 months.

Key Insights and Takeaways

• Learn the three Rs for digital growth in 2021
• Discover the three key elements to help you leap ahead and see the future you want to create
• Remember my top 12 trends and predictions opportunities for 2020 and beyond