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by James Robert Lay on January 5, 2021
Brief Summary of Episode #55
I said 2020 would be the year of leveling up.
2020, however, had other plans.
But maybe I wasn't wrong. In 2020, maybe we all leveled up. We learned how to transform, grow, and change when we needed to.
Entering 2021, we're stronger, smarter, and better positioned than ever to face whatever 2021 brings.
Below are a few projections for 2021:
- Employee experience will grow bigger than all the talk around customer experience or member experience we've heard over the last three years.
- Unlocking the digital growth potential for small businesses. They form the backbone of the economy, and they took a big hit. Small businesses need digitalization to survive.
- Financial coaching will emerge as a key revenue driver for digital growth. Stress, particularly financial stress, is taking a toll on people's health, relationships, and well being. Coaching can help.
- FinTech partnerships will help bridge capability gaps.
- We'll see financial brand marketing teams operate like in-house media production teams focused on content production and promotion.
- Video-driven communication will humanize digital channels and experiences.
Key Insights and Takeaways
- The top 12 digital marketing and sales trends for 2021
- What I got right (and wrong) about my projections for 2020
- And why the best is yet to come