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by James Robert Lay on June 2, 2021
Brief Summary of Episode #96
If you want to build your organization's brand, it starts with building your employees’ personal brands.
Just ask Natalie Bartholomew, Chief Impact Officer at Citizens Bank of Edmond. Her personal advocacy for women in financial services has put a small community bank on the national stage.
When your employees build a personal brand around something they are passionate about — even if it’s not directly related to your organization — the good will that they generate providing value to the community will ultimately pay massive dividends.
Why?
If you know anything about sales, then you know that people only buy from people they know, like, and trust.
Well, for the same reasons, people bank with people — not the bank itself.
By building their personal brands, your employees are demonstrating their expertise, their passion, their likability and, above all else, their humanity.
If you want to generate more loans and deposits, then it starts with the trust of the community you serve.
And that trust starts with the people serving, not the organization.
Key Insights and Takeaways
- Why personal branding matters to your organization
- How to find your niche and provide your community value
- Why LinkedIn is such a valuable resource for personal branding