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by James Robert Lay on June 7, 2021
Brief Summary of Episode #98
We live in a world where no one wants to be sold to. We have ad blockers. We pay subscription fees to Netflix to avoid commercials.
You can’t buy a victory with advertising anymore.
No, these days, the most human company wins.
That wisdom comes from my latest guest, Mark Schaefer, Chief Operating Officer at B Squared Media and Author of Marketing Rebellion, in which he navigates the breakneck speeds of digital marketing and explains why human-centered companies are the ones who will emerge victorious.
Ultimately, being more human comes from something we’ve discussed time and again on the show:
Helping first and selling second.
If you’re a regular listener, you’ll know that one of the best levers any company can pull to stay true to this principle is encouraging its employees to build their personal brands.
And if the thought of building a personal brand makes you uneasy, consider this:
Everybody has a personal brand already.
Your brand is simply how you show up in the world. If you’re always late, people will remember. If you always go above and beyond to help others, they’ll remember that, too.
You already have a brand. The question is, would you rather shape and control it… or be controlled by it?
- Why personal branding matters to your organization
- How to find your niche and provide your community value
- Why LinkedIn is such a valuable resource for personal branding