
Brief Summary of Episode #46
I'm driven by purpose. I want to add soul to my work. How can I create and distribute content that matters to people?
For me, the answer lay in starting a podcast.
A successful podcast means more than generating impressive download numbers.
It means creating an incredible experience for the guests I feature on my podcast — or for that matter, my video series or the blog articles I'm going to write with somebody.
Then, I want to create incredible content for the consumer.
Finally, I work hard to build a long-lasting relationship with the person I've invited on the show.
Each of those goals requires its own process. Here's mine:
- I prep my guests pre-interview so they feel comfortable and prepared for the show.
- During the interview, I ask questions that will create helpful, consumer-oriented content.
- After the recording, I continue to collaborate with my guests in order to deepen our friendship so we can help each other more.
That's a repeatable process you can use to build and bolster friendship after friendship.
In this episode of Banking on Digital Growth, I talked with James Carbary, founder of Sweet Fish Media, about how to create purpose-driven digital experiences that foster relationships.
Key Insights and Takeaways
- How to value relationships over transactions when you're working digitally
- The core definition of digital growth
- Why the best sales and marketing pros will transform into micro-media teams
How to Connect With James Carbary
Website | LinkedIn | X.com