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Banking on Digital Growth Podcast

How to Best Serve the SMB Market with Embedded Fintech (With Derik Sutton)

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Brief Summary of Episode #94

Most people have probably heard of embedded finance by now, but how many have heard of embedded Fintech? 

My latest guest, Derik Sutton, Vice President of Marketing at Autobooks.co, is one expert sounding the alarm to make sure more financial brands do. He joined the show to explain how embedded Fintech can help financial brands better serve SMBs. 

And one obvious way is when it comes to how small businesses accept payments. 

Namely, digitally.

Yet so many financial brands are unable to offer simple ways for businesses to accept payments online — even sending potential customers to Paypal.

As a financial brand, if we’re being honest, your strategic roadmap is often built by the vendors that you partner with. If they don’t have the right solution or the capability you need, you are limited in what you can do and go to market with.

That’s why embedded Fintech is so important. 

You can’t possibly build and deliver for absolutely every use case… 

But you can form the right partnerships to open up your financial services to a wider base of marketplace customers and serve their needs — not force their needs to adapt to your services.

Key Insights and Takeaways

  • Why banks should embed Fintech services
  • How small business payments are changing
  • Why financial brands need to reach out more

How to Connect With Derick Sutton

LinkedIn | Website