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by James Robert Lay on June 30, 2021
Brief Summary of Episode #105
Content creation will be the number one most in-demand skill over the next decade.
If you want to maximize your digital growth potential, you need to master creating killer content.
But where do you start?
To answer that, I turn to someone who has built an incredible brand on YouTube with phenomenal content: Jennifer Beeston, SVP of Mortgage Lending at Guaranteed Rate.
She joins the show to share the insights she picked up along the road to 4.5 million views on YouTube.
Those 4.5 million viewers reached is an amazing accomplishment, but one the most important lessons Jennifer learned is that it’s not about the views.
It’s about the conversions.
If you are actually doing something positive for people — helping first and selling second — then they will come.
People are tired of being marketed to. They’re tired of fake celebrity spokespeople. They’re tired of faceless financial brands devoid of empathy.
They want to know and trust the real people handling their money. They want their problems solved.
They want help.
And even if it didn’t help you get their business…
It’s the right thing to do.
Key Insights and Takeaways
- Why YouTube can help you maximize your digital growth potential
- Why you need to work with compliance when launching your content
- Why it’s not about the views, it’s about the conversion