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Banking on Digital Growth Podcast

Understanding Culture's Influence on Consumer Behavior (with Marcus Collins)

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Brief Summary of Episode #328

Culture isn't just about demographics; it encapsulates identity and beliefs.

In our digital age where connectivity is paramount, brands that cultivate radical intimacy truly resonate with their audiences.

With digital technology at our fingertips, a blend of cultural understanding can help financial brands transition from mere transactional interfaces to being deeply human-centric.

Marcus Collins, author of "For the Culture: The Power Behind What We Buy, What We Do, And Who We Want to Be," joined the show for a deep dive into the vast influence of culture on our beliefs, actions, and especially its potential in the financial industry.

Remember, in this vast digital cosmos, it's clear: People trust people.

With culture as our compass, businesses can better address genuine human needs, ushering in an era of collective prosperity. 


Key Insights and Takeaways

  • The power of facilitating, not building, community (19:02)
  • Influencing behavior through culture (23:14)
  • Understanding relationships and trust building in a digital world (30:34)