Compassion Or Confusion: Which Are You Leaving Your Customer With?

Brief Summary of Episode #309

"When we understand why people do what they do, we're more likely to provide an opportunity to give them help and to give them hope.”

It’s why in this episode we’re breaking down the mindsets of consumers and money.

More often than not people are overwhelmed and under-educated when it comes to the subject.

Why wouldn’t they be when money happens to be one of the most complex components of our society?

It's not just earn and spend and for those of us that know it's almost our duty to help curb the chaos that comes with the confusion.

Let me make this more real for you… one out of every three people you know they're losing sleep because of financial stress.

It doesn't have to be this way.

Join us as we explore the consumer journey, some of the troubles our customers are facing around information today, and why simplicity converts.

Key Insights and Takeaways

• The six C’s of consumer buying (1:35)
• How simplicity is a valid solution (5:39)
• What you can do to help break the taboo around “money” (9:03)
• Why the cognitive load of your consumer should be a priority (13:09)