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Banking on Digital Growth Podcast

Embedded Finance: Creating New Revenue Streams With Super Apps (with Ivan Maryasin)

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Brief Summary of Episode #285

Are super apps the key to unlocking the full potential of embedded finance?

Ivan Maryasin certainly thinks so. The CEO of Monite believes super apps can catapult financial services and neo-banks into exponential growth.

“They can monetize a lot of different products, which means they’re a lot more sustainable and have a lot higher growth potential,” Ivan argued.

The problem has been that the barrier to entry in super app development has been incredibly high, but Ivan says that’s changing.

“It used to be hard. It used to be super exclusive,” he said. “We think the future holds a lot of different targeted super apps.”

So what value do these apps give consumers?

If we consider the hours small and medium-sized business owners spend on their administrative workflow, how much of that time could these apps give back to them?

“This is a ton of time people can spend creating great things, being with their family, traveling, or doing other amazing things,” Ivan said.

With the power of embedded finance in super apps, people can get back to doing the things that matter most.

Key Insights and Takeaways

  • How super apps can create compelling value for users (3:24)
  • Taking extra steps out of the small business owner’s workflow (12:48)
  • The potential for return on time with embedded automation (26:46)

How to Connect With Ivan Maryasin